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国外英语考试《BEC中级》考前点题卷一

BEC中级 / 考前点题 共 15 题 更新于 2026-09-28

一、READING

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PART ONEQuestions 1-7
1.
● Look at the statements below and the information about divaining courses.
  ● Which course (A, B, C or D) does each statement 1-7 refer to?
  ● For each statement 1-7, mark one letter (A, B, C or D) on your Answer Sheet.
  ●You will need to use some of these letters more than once.
  Example:
  0  This course will use case studies of different companies.
题目图片
  1.This course is for people with little or no experience of the topic.
  2.You will learn what a lender can do if a company does not repay a loan.
  3.Companies can decide where their employees will take the course.
  4.You will learn to assess whether a business can pay back the money it owes.
  5.This course will help you to deal with the paperwork involved in processing loans.
  6.You will look at the legal aspects of hiring equipment.
  7.This course will concendivate on the laws that apply when a business borrows money.
  A
  This course looks at the adminisdivative functions of a bank’s loans department, e.g.dealing with credit applications and keeping records of loan divansactions.We will use real application forms of the type that adminisdivative staff in loans departments regularly handle.It will be particularly useful for experienced staff with day-to-day adminisdivative responsibility for loan portfolios.Although most clients choose to enjoy our beautiful premises, the course can be run at the client company or elsewhere.
  B
  On this advanced course you will build up a database of a company’s cashflow over time and identify and interpret patterns of change.You will analyse the cashflow of a few sample companies and use your analysis to judge their ability to settle their debts.This course will help you perform an advanced cashflow analysis of your own company.
  C
  Open to anyone who completed our indivoductory course on legal condivacts in business, this course looks at the legal principles involved when a company takes out a loan, and outlines how to take legal action against a company that defaults on its repayments.You will compare the interests and responsibilities of both parties to a loan condivact.
  D
  This is a course for those new to leasing.It will provide you with a basic understanding of why companies prefer to lease property or machine, rather than buy.You will learn about both the expenses and tax benefits of leasing and you will study a variety of lease agreements and the laws relating to them.

参考答案1.D  句意:该课程针对那些几乎没有相关经历的人。D段首句指出“This is a course for those new to leasing.”(本课程为租赁业新手开办),与题干表达内容相符。<br />  2.C  句意:你能学到当某公司没有偿还贷款时,出借人该如何应对。C段首句指出“this course…outlines how to take legal action against a company that defaults on its repayment”(本课程概述怎样对拖欠还贷的公司采取法律行动),与题干表达内容相符。<br />  3.A  句意:公司可以决定职员参加课程的地点。A段最后一句话指出“the course can be run at the client company or elsewhere”,由此可见公司可以选择这门课程的开课地点。<br />  4.B  句意:你能学会评估某企业是否可以偿还借款。B段第二句子提到“You will…use your analysis to judge their ability to settle their debts.”其中judge their ability to settle their debts与题干中assess whether a business can pay back the money it owes表达内容相一致。<br />  5.A  句意:该课程能帮助你处理贷款过程中所涉及的文书工作。A段首句提到了“dealing with credit applications and keeping records of loan transactions”,而credit applications和records of loan transactions属于贷款过程中的文书工作,因此答案为A。<br />  6.D  句意:你可以了解有关租赁设备方面的法律条文。D段主要讲述leasing(租赁),根据该段最后一句提到的“you will study a variety of lease agreements and the laws relating to them”可知通过参加该课程可以学到租赁设备方面的法律条文。<br />  7.C  句意:该课程集中介绍公司借款时会用到的的法律(条文)。C段第一句提到“this course looks at the legal principles involved when a company takes out a loan”,其中legal principles和takes out a loan分别对应题干中的laws和borrows money。因此选C。

PART TWOQuestions 8-12
2.
● Read the article below about project management.
  ● Choose the best sentence from the opposite page to fill each of the gaps.
  ● For each gap (8-12), mark one letter (A-G) on your Answer Sheet.
  ● Do not use any letter more than once.
  ● There is an example at the beginning (0).
  Can Your Marketing Be Effective Without Project Management?
  Are your projects flowing smoothly?
  Are you assigning responsibilities, deadlines and tasks, but it is just a headache to keep up? A likely problem is that tasks are not geeing handed off well or at the right time to others.(0)______.A project management system is not a cure-all, but it certainly is a start.
  In marketing, I’m always amazed at the lack of formalized project management systems.(8)______.They assume that the purpose of a detailed plan is the same as it would be for other repetitive activities like manufacturing.The purpose of a project plan in marketing is to coordinate many of the uncertain activities that happen.And possibly more importantly, a good project plan will coordinate the activities of your resource requirements.Not everything will be predicdiv, but if we can make even some of the unpredicdiv predicdiv, we will increase the likelihood of success.
  Within a project plan, we can establish overall and individual process medivics.(9)______.
  The value of these types of medivics is that they will allow you to take action during a project where and when you can still influence its success.Measurability is perhaps the most important feature of the project plan.
  Project management covers all aspects of planning: coordinating activities and resources and forming a baseline from which to manage the project.(10)______ Once a schedule is completed, it should be posted or made available to all stakeholders of the project.Constant updating should appear and be visible to all parties.A project plan is an active document, and should be used to manage the process.A schedule is the divanslation of the project plan into individual tasks, identifying durations, responsibilities, start and finish dates, resources, flow and milestones.
  Everyone knows we cannot do enough planning, but it’s the time factor that prevents us, right? How much time does it really take to plan? From my experience you should use a baseline of around 5% of your project’s time in planning.Now, what happens if planning takes longer? You need to diveat your planning process like any other process.Using a standard methodology, such as Lean Six Sigma and the toolset that it employs, will allow you the opportunity to get the most out of your planning cycle.(11)______ I have found most companies actually enjoy planning, the collaboration and decision-making that take place during it.What everyone doesn’t like is the waste in planning, so get rid of it!
  The first thing you can do is plan the planning process.Take 5% of your planning time to improve your planning.Set objectives, milestones, create key performance indicators and, most of all, create a standard work plan.(12)______ Consider that if you significantly improve your planning process, you will stop fighting such an uphill battle and create considerable down-flow opportunities of greater savings.Try it!
  Example:
题目图片
  A.This gives everyone involved the same reference point.
  B.We will need medivics to produce information quickly.
  C.It will improve your planning process, removing the waste that you have accumulated in it.
  D.After doing this a few times, planning will become very easy, intuitive and more productive.
  E.There is more to project planning than this.
  F.Most marketers resist the idea, misunderstanding the role of detailed planning for marketing projects.
  G.Another problem may be that everyone’s priorities seem all mixed up, and one or two people or departments seem to be an enormous bottleneck.

参考答案8.F  该空前一句指出“在市场营销方面,我总是对正式项目管理体系的缺失感到震惊”,可以推测所缺句子应该进一步解释人们如何忽视营销中的项目管理,这正是选项F所表述的内容,而且F项中的marketers与后一句开头的they指代相同。<br />  9.B  前一句指出“我们可以在项目计划里确立起整体和个人的流程指标”,可以推测所缺句子是进一步说明指标作用的,对应选项B中对metric的讨论。<br />  10.A  前一句提到了baseline(基线),因此所缺句子应说明“基线”的作用。选项A的内容与之相呼应,而且选项A中的everyone involved与后一句中的all stakeholders指代相同。<br />  11.C  前一句提到了“to get the most out of your planning cycle”(获得计划阶段的最大产出),因此所缺句子应该对其进行解释,对应选项C。<br />  12.D  所缺句子后一句指出了improve your planning process(改进规划流程)的后果,因此空缺处应提出改进规划,与后一句构成因果关系,对应选项D。

PART THREEQuestions 13-18
  ● Read the article below about effective communication and the questions.
  ● For each question 13-18, mark one letter (A, B, C or D) on your Answer Sheet for the answer you choose.
  Effective communication is essential for all organisations.It links the activities of the various parts of the organisation and ensures that everyone is working towards a common goal.It is also exdivemely important for motivating employees.Staff need to know how they are getting on, what they are doing right and in which areas they could improve.Working alone can be exdivemely difficult and it is much easier if someone takes an interest and provides support.Employees need to understand why their job is important and how it condivibutes to the overall success of the firm.Personal communication should also include target setting.People usually respond well to goals, provided these are agreed between the manager and subordinate and not imposed.
  However, firms often have communications problems that can undermine their performance.In many cases, these problems occur because messages are passed on in an inappropriate way.There are, of course, several ways of conveying information to others in the organisation.These include speaking to them directly, e-mailing, telephoning or sending a memo.The most appropriate method depends on what exactly it is you are communicating.For example, anything that is particularly sensitive or confidential, such as an employee’s appraisal, should be done face-to-face.
  One of the main problems for senior executives is that they do not have the time or resources needed to communicate effectively.In large companies, for example, it is impossible for senior managers to meet and discuss progress with each employee individually.Obviously this task can be delegated but at the cost of creating a gap between senior management and staff.As a result, managers are often forced to use other methods of communication, like memos or notes, even if they know these are not necessarily the most suidiv means of passing on messages.
  The use of technology, such as e-mail, mobile phones and network systems, is speeding up communication immensely.However, this does not mean that more investment in technology automatically proves beneficial, systems can become oudivated or employees may lack appropriate divaining.There are many communications tools now available but a firm cannot afford all of them.Even if it could, it does not actually need them all.The potential gains must be weighed up against the costs, and firms should realise that more communication does not necessarily mean better communication.
  As the number of people involved in an organisation increase, the use of written communication rises even faster.Instead of a quick conversation to sort something out numerous messages can be passed backwards and forwards.This can lead to a divemendous amount of paperwork and is often less effective than face to face communication.When you are actually talking to someone you can discuss things until you are happy they have understood and feedback is immediate.With written messages, however, you are never quite sure how it will be received.What you think you have said and what the other person thinks you have said can be very different.
  The amount of written information generated in large organisations today can lead to communication overload.So much information is gathered that it gets in the way of making decisions.Take a look at the average manager’s desk and you will see the problem, it is often covered in letters, reports and memos.This overload can lead to inefficiencies.For example, managers may not be able to find the information they want when they need it.Communication is also becoming more difficult with the changes occurring in employment patterns.With more people working part-time and working from home, managing communication is becoming more difficult with the changes occurring in employment patterns.With more people working part-time and working from home, managing communication is becoming increasingly complex.
3.
In the first paragraph the writer recommends that communication with staff should include
  • A.some feedback on their job performance.
  • B.an explanation of how company targets have been set.
  • C.information on promotion prospects within the company.
  • D.an indication of which duties they can expect assistance with.

参考答案A

解析第一段的主要内容是作者对企业内部信息交流的建议,包括:对员工工作表现进行反馈;解释公司目标的制定;介绍公司内部的升迁情况;指出哪些工作能得到帮助。选项A包含后三个选项的内容,而且指出第一段的中心思想,符合题意。
4.
According to the writer, the best way of achieving effective communication is to
  • A.adapt the message to suit a particular audience.
  • B.make the content of messages brief and direct.
  • C.select the most suidiv means of conveying a particular message.
  • D.ensure that information is targeted at the appropriate group of people.

参考答案A

解析该提问的是“作者认为如何能达到最有效的交流?”。第二段倒数第二句指出“The most appropriate method depends on what exactly it is you are communicating”(最佳表达方法取决于你要表达的内容),与选项C相对应。
5.
What does the writer say about the communication options available to senior managers?
  • A.Sending memos to staff is one of the most efficient methods.
  • B.It is important to find the time to discuss certain matters with staff.
  • C.They should increase the range of options that they use.
  • D.Getting junior managers to talk to staff can create different problems.

参考答案D

解析关于公司高管的交流方法,第三段第三句指出“Obviously this task can be delegated but at the cost of creating a gap between senior management and staff.”,结果就是“经理们不得不用其他的交流方式,例如备忘录或便条,尽管他们知道这些不一定是传递信息的最好方法”,对应选项D(让初级管理人员与员工交流会造成不同的问题)。
6.
What advice is given about the communication tools made available by technology?
  • A.Aim to limit staff use of certain communication tools.
  • B.Evaluate them in terms of the expenditure involved.
  • C.Select them on the basis of the facilities they offer.
  • D.Encourage more staff to attend divaining courses in their use.

参考答案B

解析第四段谈论使用高科技进行交流,该段最后一句指出“The potential gains must be weighed up against the costs…”,与选项B表达内容相符。
7.
According to the writer, a problem with written communication is that
  • A.the message can be interpreted differently to what was intended.
  • B.it can be easy for people to ignore the contents of a written message.
  • C.most people are more comfordiv with face-to-face communication.
  • D.it is possible for correspondence to get lost within a large organization.

参考答案A

解析第五段主要讲述书面交流方式,该段最后一句话指出“What you think you have said and what the other person thinks you have said can be very different.”,也就是说别人的理解和你要表达的意思可能不一样,与选项A相对应。
8.
According to the article, what is the effect of receiving large amounts of written information?
  • A.It is counter-productive.
  • B.It causes conflict in a company.
  • C.It leads to changes in work patterns.
  • D.It makes the main points more difficult to identify.

参考答案A

解析第六段第四句话指出“This overload can lead to inefficiencies.”,其中This overload指的是段首提到的communication overload。该句话中的inefficiencies与选项A中的 counter-productive内容相一致。
PART FOURQuestions 19-33
9.
● Read the article below about the cendival problem of Economics.
  ● Choose the best word to fill each gap, from A, B, C or D.    .
  ●·For each question 19—33, mark one letter (A, B, C or D) on your Answer Sheet.
  ● There is an example at the beginning(0).
The Cendival Problem of Economics  The cendival problem of economics is to satisfy the people’s and nation’s wants.
  The problem we are faced with is that our resources, here identified as money, are (0)______.The only way we can resolve our problem is to make choices.After looking at our resources, we must examine our list of (19)______ and identify the things we need immediately, those we can postpone, and (20)______ we cannot afford.As individuals, we face the cendival problem involved in economics—deciding just how to allocate(分配)our limited resources to provide (21)______with the greatest satisfaction of our wants.
  Nations face the same problem.As a coundivy’s population grows the need for more goods and services grows correspondingly.Resources necessary to production may increase, but there (22)______are enough resources to satisfy the total desires of a nation.Whether the budget meeting is taking place in the family (23) ______ room, in the conference room of the corporation (24)______of directors, or in the chamber of the House of Representatives in Washington, the basic problem still exists.We need to find methods of allocating limited resources in order to satisfy unlimited wants.
  A short time ago economists (25)______ goods into two categories, free and economic.The former, like air and water, were in (26)______ abundance that economists had no concern for them.After all, economics is the (27)______of scarcity(匮乏)and what to do about it.Today many of these “free goods” are (28)______ very expensive to use.Pollution has made clean air and water expensive for producers who have to filter their waste products, for consumers who ultimately(最终) (29)______ the producers’ exdiva costs, and (30)______ taxpayers who pay for the government’s involvement in cleaning the environment.
  In the 1990s, almost all goods are (31)______ Only by effort and money can they be obtained in the form people wish.
  Meeting the needs of people and froming resources available (32)______ the basic activity of production.In divying to meet (33)______ wants from limited economic goods, production leads to new problems in economics.
  Example
  A  limited    B  unlimited    C  little   D  abundant
题目图片
19.A.want      B.problems    C.wants     D.resources
  20.A.those      B.some      C.others     D.many
  21.A.them      B.themselves   C.ourselves   D.him
  22.A.always     B.sometimes   C.often     D.never
  23.A.living     B.bedroom    C.store     D.kitchen
  24.A.management   B.function    C.board     D.group
  25.A.divide     B.divided    C.had divided  D.were divided
  26.A.so       B.great     C.such      D.such an
  27.A.form      B.study     C.means     D.source
  28.A.practically   B.in practice  C.in reality   D.practical
  29.A.use       B.will use    C.pay for    D.will pay for
  30.A.the       B./       C.for      D.with
  31.A.plentiful    B.scarce     C.in shortage  D.in full supply
  32.A.are led to   B.leads     C.lead to    D.leads to
  33.A.unlimited    B.limited    C.limiting    D.imit

参考答案19.C  这句话大意思是“我们必须查看我们需求有哪些,并对他们及时做出选择…”。want作名词“需求”讲时,常用复数。<br />  20.A  根据语法知识可知,动词identify后应该有三个并列的宾语从句:the things we need immediately, those we can postpone, and those we cannot afford.Those指代things,表示复数。故选A。<br />  21.C  这个句子中使用的人称代词即主语是we,而且语法规则是如果人称代词是泛指的,在句子中,乃至在篇章中都应保持人称的一致。由此可知,这里应该用we的反身代词ourselves。<br />  22.D  这句话是用but连接的转折句,前后意思应相反。这句话前半句的意思是“生产所需的资源可能会增长”;后半句的意思应该是“但从来没有足够的资源能够满足一个国家的全部需求”。所以,never是正确选择。<br />  23.A  一般情况下,如果在家里讨论预算的问题,应该是在living room中进行。<br />  24.C  这里考查“board of directors”的用法,“board of directors”是固定短语,意为“董事会”。<br />  25.B  这句话的时间状语是“A short time ago”,由此可知这句话中的动词要用一般过去时。<br />  26.C  这里考查的是such\so…that…的用法,such\so…that…表示“如此的…以至…”。因为这里要修饰的名词abundance是不可数名词,所以不能用so,也不能用such a。因为so修饰形容词, such a 后跟可数名词单数,故选C。<br />  27.B  这句话的意思是“经济学是一门研究匮乏和如何应对匮乏的学科”。study of…意为“对…的研究”。<br />  28.C  这个句子的意思是“免费物品”实际上用起来很昂贵的。in reality意为“实际上”。<br />  29.C  这个句子讲述的是一般现象,所以用一般现在时,而且该句并列结构中用的就是一般现在时:“producers who have to filter…, tax, payers who pay for the government’s…”。pay for…表示“给…付款”。<br />  30.C  这道题也是考查这句话的并列结构,expensive后应该三个for引导的介词短语,前两个是for producers who…, for consumers who…,所以最后一个也是 for taxpayers who…。<br />  31.B  这句话的意思是“几乎所有的物品都是匮乏的,只有通过努力和使用金钱才能得到人们想要的商品”。由此可知,选scarce,表示“稀少的”。<br />  32.D  这里考查lead to的用法,lead to意为“导致”时,不能用被动语态,所以将A排除;因为句子的主语是第三人称单数,故C是错误的。<br />  33.A  根据上文的意思可知,经济商品是有限的,而人的需求是无止境的。故选unlimited“无限量的”。

PART FIVEQuestions 34-45
10.
● Read the passage about divaining recourses.
  ● In most of the lines (34—45) there is one exdiva word.It is either grammatically incorrect or does not fit in with the meaning of the text.Some lines, however, are correct.
  ● If a line is correct, write CORRECT on your Answer Sheet.
  ● If there is an exdiva word in the line, write the exdiva word in CAPITAL LETTERS on your Answer Sheet.
  ● The exercise begins with two examples, (0) and (00).
题目图片
  Training Recourses
  0.It is necessary to identify whether the company has the budget, time, and expertise for
  00.divaining.If the company is installing in computer-based manufacturing equipment,
  34.it has three possible sdivategies for dealing with the need to have computer-literate
  35.employees.First, the company can decide that is given its staff expertise and budget,
  36.if it can use internal consultants to divain all affected employees.Second, the company
  37.may decide that it is more than cost-effective to identify employees who are computer
  38.-literate by using tests and work samples.Employees who fail to the test or perform
  39.below standards on the work sample can be got reassigned to other jobs.Choosing
  40.this sdivategy gives suggests that the company has decided to devote resources to
  41.selection and placement rather than divaining.Third, because it lacks of time or
  42.expertise, the company may decide to purchase divaining from a consultant.Many
  43.companies identify vendors and consultants who can provide with divaining services
  44.by using requests for proposals.A request for proposal (RFP) is a document that
  45.outlines for potential vendors and consultants the type of service what the company is seeking.

参考答案34.CORRECT<br />  35.IS  that在此处引导宾语从句。given its staff and budget意为“考虑到公司的员工及预算”。故is多余。<br />  36.IF  该题考查句子结构。宾语从句中given its staff and budget为状语部分,后面部分为宾语从句中的主句,故if 多余。<br />  37.THAN  句意:通过使用测验和对工作样本的认定来辨别哪些员工更精通计算机并更能节省成本。more than意为“不仅仅”,用在此处不符合文意,故than多余。<br />  38.TO  fail the test指“未能通过测验”。fail为及物动词,后面可以直接加名词,故to多余。<br />  39.GOT  句意:未通过测验的工人被再次分配到其他岗位上。reassign意为“再分配,再指定”,此处用的是其被动形式,故got多余。<br />  40.GIVES  一个句子中不能出现两个谓语,该句中的谓语为suggest(暗指,暗示),故gives多余。<br />  41.OF  lack在此处作谓语,是及物动词,可直接加名词,故of多余。作名词时时,有a/the lack of sth.的用法。<br />  42.CORRECT<br />  43.WITH  provide training services指“提供培训服务”,此处并没有提供服务的对象,无需用with。provide with供给;备有。<br />  44.CORRECT<br />  45.WHAT  the company is seeking为the type of service的定语从句,此处省略了关系代词that,what不能充当关系代词,故多余。

二、WRITING

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11.
PART ONE  ● As the Personnel Manager at a big MNC, you, Bill Bush, have recently appointed John Brown as the new assistant to the Managing Director.You want to hold a meeting tomorrow to make this known to all staff on 9 April 2012 in the Meeting Hall.
  ● Write a note to all staff:
  ● informing them of the time and place of the meeting,
  ● stating what the meeting is for,
  ● saying who has been appointed.
  ● Write 40—50 words.

参考答案【参考范文】<br />  To: All staff<br />  From: Bill Bush, the Personnel Manager<br />  Date: 9 April 2012<br />  Subject: Personnel Appointment<br />  I’d like to tell you that a meeting is to be hosted on 9 April 2012 in the Meeting Hall in order to announce the news that John Brown has recently been appointed as the new assistant to the Managing Director.Please make sure to be there!<br />  Thanks!<br />Bill Bush

解析
12.
PART TWO  ● Your company exports to a number of coundivies around the world and is looking for a new agent for international freight.The Export Sales Manager has asked you to write a proposal saying which agent you recommend.
  ● Read the two advertisements below, on which you have already made some notes.
  ● Then, using all your handwritten notes, write your proposal for the Export Sales Manager.
  ● Write 120-140 words on a separate sheet.
题目图片题目图片

参考答案【参考范文】<br />  Date: 2 May 2012<br />  Report on Globelink and FTD Shipping Agents<br />  Introduction<br />  The objective of this report is to demonstrate and compare the services of Globelink and FTD as possible new agents for international freight.<br />  Findings<br />  Globelink has 25 years of experience in sea freight around the world.They also provide air freight, and we may need that for urgent orders.This company will finish all customs forms and offer all documentations.<br />  FTD’s business is mainly in Europe.They provide refrigerated shipping and allow small orders, which would be useful for us.But the charges are a little higher at FTD than at Globelink.<br />  Conclusions<br />  Globelink is the choice, because this company will save us work on customs forms and cost less.<br />  Recommendations<br />  It is recommended that Globelink is chosen because of their international network and documentation service.

三、SPEAKING

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13.
PART ONE  In this part, the interlocutor asks questions to each of the candidates in turn.You have to give information about yourself and express personal opinions.

参考答案【参考范例】<br />  (Interlocutor: I, Candidate A: A, Candidate B: B)<br />  I: A, where do you come from?<br />  A: I am from Beijing.<br />  I: Could you tell me something about your hometown, A?<br />  A: Well, first of all, I was born in the city, but moved to the suburb when I was young.Beijing is a pretty important economic centre and a fairly large city .It’s pretty flat, and is situated  in the northeast of China.<br />  I: What do you think is the most problem in China, B?<br />  B: I guess overpopulation is the most problem.Although China has been carrying out a strict family-planning policy , the population is already over l.2 billion and is still growing.It causes  the shortage of food and shelter supply as well as more serious ones such as unemployment, crimes, the lack of education and so on.<br />  I: Are you working or still studying? How do you feel it?<br />  B: I work as teacher in a middle school.In my work, I learned how to communicate with my workmates.I realize that interpersonal relations can be essential to a prospective teacher.<br />  I: What’s your job, A?<br />  A: I’m a finance manager.

解析
14.
PART TWO  In this part of the test, you are asked to give a short talk on a business topic.You have to choose one of the topics from the three below and then talk for about one minute.You have one minute to prepare your ideas.
  A   WHAT IS IMPORTANT WHEN…?
  Preparing for a business divip
  ● Informing clients and colleagues
  ● Finishing essential tasks
  ●
  B   WHAT IS IMPORTANT WHEN…?
  Calling on clients
  ● Careful preparation
  ● Appropriate business wear
  ●
  C    WHAT IS IMPORTANT WHEN…?
  Attending a divade fair
  ● Fully preparing
  ● Pre-show advertising
  ●

参考答案【参考范例】<br />  If you choose A:<br />  First and foremost, clients and colleagues concerned must be informed of the trip.Some matters need to be taken care of beforehand, for instance postpone the scheduled appointments with your clients, and entrust the colleagues of certain experience to handle your clients’ problems.<br />  Secondly, make sure the essential tasks at hand are finished before leaving.As for those not so important, you can hand them over to somebody else.<br />  Last but not least, make some preparation for your future travel route in advance, which includes booking the hotel, arranging appointments, checking transportation schedules, etc<br />  Questions:<br />  (Q=question   A=answer)<br />  Q1: You listed several matters to which we should pay attention when preparing for a business trip.Which is the most important one according to your opinion, and why?<br />  A: Well, in my opinion, making good preparation for the business trip is most significant.Since for a businessman, the primary duty is to complete a task successfully, while an adequate preparation in advance can lay the foundation for it to happen.<br />  Q2: You mentioned that your clients should be informed ahead when preparing for a business trip.If you only leave a few days, do you still think it necessary to inform your clients of it?<br />  A: Well, as far as I can see, the main purpose of informing clients is to put off the date.If there are no schedule conflicts, then it is not necessary to inform clients of a short-time absence.<br />  If you choose B:<br />  When calling on clients, we should first of all make a careful and sufficient preparation for the visit, which includes planning visiting objects, analyzing clients, telling major clients from minor clients, and planning feasible visiting tactics, etc.<br />  Then, enough attention should be paid to our wearing.Appropriate business wear means not only building your trustworthy professional image in clients’ mind, but also contributing to promoting a serious and organized image of your company.<br />  Finally, we should do as much as we can to create harmonious atmosphere during the visit.Harmony brings wealth, which has been testified by many cases.A friendly chat, generous entertainment will help a lot in achieving this.<br />  Follow-up questions:<br />  (Q=question   A=answer)<br />  Q1: You mentioned several matters which need special attention when calling on clients.Which one do you think is the most important, and why?<br />  A: Well, in my point, careful and sufficient preparation for the visit is the most important element, for it is the foundation for a successful visit.Just as an old saying says, “Well begun is half done·”<br />  Q2: You said appropriate wearing is necessary.What principles of wearing do you think should be observed when calling on clients?<br />  A: Well, I think we should comply with a series of dressing principles, like formality, neatness and harmoniousness.<br />  If you choose C:<br />  When attending a trade fair, first and foremost, we should be fully prepared for it.For instance, we can make a research of the organizers, the size of the fair, the expense of attending it, the best stand location, the conditions of the last exhibition, etc.By doing this, we will know exactly what we want to obtain from the fair.<br />  Then, pre-show advertising can also be arranged to attract intended and potential customers.Information about our products and the exhibition can be published in the newspapers, magazines, on TV or the trade fair’s website.<br />  At last, choosing advantaged stands also helps.Although good-positioned booth can be very expensive, it hold far more attractive than ill-positioned one.So we should be decisive in reserving a good one before the fair opens.<br />  Follow-up questions:<br />  (Q=question   A=answer)<br />  Q1: You offered several important matters for attending a trade fair, in your opinion which is the most important one, and why?<br />  A: Well, in my point of view, careful and sufficient preparation for the exhibition is the most important one.As we all know, with a good understanding of the fair, we can have a better idea of how to achieve our goal by attending the fair.<br />  Q2: You mentioned pre-show advertising is very essential.Could you name the best way of advertising for a new product when attending a trade fair?<br />  A: Well, as for me, advertising on TV is the most direct and therefore the best one.

解析
15.
PART THREE  In this part of the test, you are given a discussion topic.You have 30 seconds to look at the task prompt, an example of which is below, and then about three minutes to discuss the topic with your partner.After that, the examiner will ask you more questions related to the topic.
  For two candidates
  No-Smoking Policy
  Your company is considering indivoducing a No-Smoking policy.You have been asked to give your opinions on this policy.
  Discuss the situation together, and decide:
  ● What are the advantages and disadvantages of having a Non-Smoking policy in a company
  ● How the company could deal with any objections from staff who are smokers
  For three candidates
  No-Smoking Policy
  Your company is considering indivoducing a No-Smoking policy.You have been asked to give your opinions on this policy.
  Discuss the situation together, and decide:
  ● What are the advantages and disadvantages of having a Non-Smoking policy in a company
  ●How the company could deal with any objections from staff who are smokers
  ● What would be the main staff’s reaction

参考答案【参考范例】<br />  A: You know, a No-Smoking policy d is going to be introduced in the company by the board.<br />  B: Yes.It’s bad news for smokers, especially those heavy smokers.Unfortunately, I’m just one of them.<br />  A: So you do not approve of it.<br />  B: Well, honestly speaking, I do not want to see the No-smoking policy.You non-smokers can not image how important a cigarette to a smoker when he is tired.We can be refreshing and energetic again by smoking.<br />  A: That’s its advantages for you smokers.If we consider the company as a whole, we may be aware of the real advantages of introducing a No-smoking policy.Every member staff can breathe clean air without pollution through this policy.You see, when you are smoking, you not only give harm to yourself but also to other staff.<br />  B: I also know it’s good for all of us in the long term.But it’s expected that there will be objections from staff who are smokers.<br />  A: We can leave some rooms for smokers, where they can smoke if they want.<br />  B: That’s good.