职称英语《综合类A》冲刺试卷一
综合类A
冲刺试卷
共 65 题
1132 次浏览
更新于 2026-09-28
一、单选题
下列每小题的选项中，只有一项是最符合题意的正确答案，多选、错选或不选均不得分。
1
The chemist analyzed that there was no trace of poison in the coffee.
- A.indication
- B.taste
- C.color
- D.smell
2
Success often depends on temperament.
- A.education
- B.aristocracy
- C.disposition
- D.experience
3
As both a religion and a social force,Puritanism has made a widespread influence in the United States.
- A.a far-reaching
- B.a disturbing
- C.an annoying
- D.a favorable
4
His words activated my spirit.
- A.curbed
- B.dampened
- C.confused
- D.stimulated
5
This poem depicts the beautiful scenery of a town in the South.
- A.praises
- B.writes
- C.imitates
- D.describes
6
The manager got angry because his secretary was ten minutes late.
- A.was in a bad mood
- B.lost his temper
- C.changed his mind
- D.have a passion
7
She is slender,with delicate wrists and ankles.
- A.sick
- B.weak
- C.slim
- D.pale
8
John has made up his mind not to go to the meeting.
- A.wanted
- B.promised
- C.decided
- D.agreed
9
He often finds fault with my work.
- A.criticizes
- B.praises
- C.evaluates
- D.talks about
10
In the situation comedy,a traditional format for television shows,the same characters appear repeatedly in humorous episodes.
- A.respectively
- B.again and again
- C.simultaneously
- D.briefly
11
The number of the United States citizens who are eligible to vote continues to increase.
- A.encouraged
- B.enforced
- C.expected
- D.entitled
12
She was one of the leading writers in her age.
- A.successful
- B.major
- C.outstanding
- D.musical
13
Let's postulate that she is a lawyer,then what's her opinion about it?
- A.challenged
- B.assumed
- C.deducted
- D.decreed
14
Many of Carson McCuller's characters are isolated ，disappointed people.
- A.solitary
- B.gloomy
- C.feeble
- D.frugal
15
We should give our guests some art crafts authentically Chinese so that they could better understand Chinese culture.
- A.genuinely
- B.elegantly
- C.intentionally
- D.thoroughly
二、共享题干题
下列每小题的选项中，只有一项是最符合题意的正确答案，多选、错选或不选均不得分。
The First Settlement in North America
It is very difficult to saythat when colonization began.The first hundred years after Christo-pher Columbus’s journey of discovery in 1492 did not produce any settlement on the North Ameri-can continent but rather some Spanish trading posts further south,a great interest in gold and ad-venture,and some colorful crimes in which the English had their part.John Cabot,originally from Genoa but a citizen of Venice, was estahlished as a trader in Bristol,England,when he made a journey in 1497 .But his ship,the Matthew,with its crew of eighteen,did no more than see an island(probably off the New England coast)and return home.He and his son made fur-ther voyages across the north Atlantic,which enahled the English Crown to claima“legal”title to North America.But for a long time afterwards the Europeans,interest in America was mainly con-fined to the Spanish activities further south.
Th e fi rst heginning of permanent settlement in North America was nearly a hundred yearsa仁 ter Columbus'5 first voyage.The Englishman Sir Walter Raleigh claimed the whole of North Amer-ica for England,calling it Virginia.In 1585 he sent a small group ofpeople who landed in Roano-ke Island,but they stayed only for a year and then went back to England with another expedition, led hy Drake,in 1 5 87 .A second group who landed in 1 587 had all disappeared when a further expedition arrived in 1590.
The first permanent settlement in North America was in 1 607 .English capitalists founded two Virginia companies,a southern one hased in London and a northern one based in Bristol.It was decided to give the name New England to the northernarea.The first settlers in Virginia were lit-tle more than wage slaves to the company.All were men and the experiment was not very success-ful .Many died.Those who survived lived in miserable conditions.By 1619 the colony had onlya thousand people.
It is very difficult to saythat when colonization began.The first hundred years after Christo-pher Columbus’s journey of discovery in 1492 did not produce any settlement on the North Ameri-can continent but rather some Spanish trading posts further south,a great interest in gold and ad-venture,and some colorful crimes in which the English had their part.John Cabot,originally from Genoa but a citizen of Venice, was estahlished as a trader in Bristol,England,when he made a journey in 1497 .But his ship,the Matthew,with its crew of eighteen,did no more than see an island(probably off the New England coast)and return home.He and his son made fur-ther voyages across the north Atlantic,which enahled the English Crown to claima“legal”title to North America.But for a long time afterwards the Europeans,interest in America was mainly con-fined to the Spanish activities further south.
Th e fi rst heginning of permanent settlement in North America was nearly a hundred yearsa仁 ter Columbus'5 first voyage.The Englishman Sir Walter Raleigh claimed the whole of North Amer-ica for England,calling it Virginia.In 1585 he sent a small group ofpeople who landed in Roano-ke Island,but they stayed only for a year and then went back to England with another expedition, led hy Drake,in 1 5 87 .A second group who landed in 1 587 had all disappeared when a further expedition arrived in 1590.
The first permanent settlement in North America was in 1 607 .English capitalists founded two Virginia companies,a southern one hased in London and a northern one based in Bristol.It was decided to give the name New England to the northernarea.The first settlers in Virginia were lit-tle more than wage slaves to the company.All were men and the experiment was not very success-ful .Many died.Those who survived lived in miserable conditions.By 1619 the colony had onlya thousand people.
16
We know for sure that colonization began at the end of the 15th century．
- A.Right
- B.Wrong
- C.Notmentioned
17
Among the early settlers in SouthAmerica in thel6th century were Spanish traders.
- A.Right
- B.Wrong
- C.Not mentioned
18
With John Cabot's arrival at an island off the New England coast in 1497,the British Crown claimed to be the legal owner of North America.
- A.Right
- B.Wrong
- C.Not mentioned
19
There were eighteen people on board the Matthew during its voyage to North America in 1497.
- A.Right
- B.Wrong
- C.Not mentioned
20
The first attempt made by European people to settle down permanently in North America oc-curred in the 1580s.
- A.Right
- B.Wrong
- C.Not mentioned
21
The name Virginia was given to North America by Sir Walter Raleigh.
- A.Right
- B.Wrong
- C.Not mentioned
22
The name New England was given to the northern area of North America by the boss of one of the two Virginia companies.
- A.Right
- B.Wrong
- C.Not mentioned
Keeping Cut Flowers（鲜切花）
1.While everybody enjoys fresh cut flowers around his/her house,few people know how to keep them for as long as possible .This may be done by keeping in mind a few simple facts.
2.An important thing to remember about cut flowers is that they are sensitive to temperature.For example,studies have shown that cut carnations（康乃馨）retain their freshness eight times lon-ger when kept at 12℃than when kept at 26℃．Keeping freshly harvested flowers at the right tem-peratures is probably the most important aspect of flower care.
3.Flowers are not intended by nature to live very long.Their biological purpose is simply to at-tract birds or insects,such as bees,for pollination（授粉）.After that,they quickly dry up and die.The process by which flowers consume oxygen and produce carbon dioxide（二氧化碳）, called respiration（呼吸）,generates the energy the flower needs to give the flower its shape and color.The making of seeds also depends on this energy.While all living things respire,flowers have a high level of respiration.A result of all this respiration is heat,and for flowers the level of heat relative to the mass of the flower is very high.Respiration also brings about the eventual death of the flower.Thus the greater the level of respiration,the sooner the flower dies.
4.How,then,to control the rate at which flowers die?By controlling respiration.How is respi-ration controlled?By controlling temperature .We know that respiration produces heat,but the re-verse（相反的过程）is also true.Thus by maintaining low temperatures , respiration is reduced and the cut flower will age more slowly.
5.Another vital factor in keeping cut flowers is the quality of the water in which they are placed.Flowers find it difficult to“drink”water that is dirty or otherwise polluted.Even when water looks and smells clean,it almost certainly contains harmful substances that can endanger the flowers.To rid the water of these unwanted substances, household chlorine bleach（漂白剂）can be used in small quantities.It is recommended that 15 drops of chlorine bleach(at 4%solution)be add-ed to each litre of water.The water and solution should also be replaced each day.
1.While everybody enjoys fresh cut flowers around his/her house,few people know how to keep them for as long as possible .This may be done by keeping in mind a few simple facts.
2.An important thing to remember about cut flowers is that they are sensitive to temperature.For example,studies have shown that cut carnations（康乃馨）retain their freshness eight times lon-ger when kept at 12℃than when kept at 26℃．Keeping freshly harvested flowers at the right tem-peratures is probably the most important aspect of flower care.
3.Flowers are not intended by nature to live very long.Their biological purpose is simply to at-tract birds or insects,such as bees,for pollination（授粉）.After that,they quickly dry up and die.The process by which flowers consume oxygen and produce carbon dioxide（二氧化碳）, called respiration（呼吸）,generates the energy the flower needs to give the flower its shape and color.The making of seeds also depends on this energy.While all living things respire,flowers have a high level of respiration.A result of all this respiration is heat,and for flowers the level of heat relative to the mass of the flower is very high.Respiration also brings about the eventual death of the flower.Thus the greater the level of respiration,the sooner the flower dies.
4.How,then,to control the rate at which flowers die?By controlling respiration.How is respi-ration controlled?By controlling temperature .We know that respiration produces heat,but the re-verse（相反的过程）is also true.Thus by maintaining low temperatures , respiration is reduced and the cut flower will age more slowly.
5.Another vital factor in keeping cut flowers is the quality of the water in which they are placed.Flowers find it difficult to“drink”water that is dirty or otherwise polluted.Even when water looks and smells clean,it almost certainly contains harmful substances that can endanger the flowers.To rid the water of these unwanted substances, household chlorine bleach（漂白剂）can be used in small quantities.It is recommended that 15 drops of chlorine bleach(at 4%solution)be add-ed to each litre of water.The water and solution should also be replaced each day.
23
Paragraph 2________
- A.Control of Respiration
- B.Beauty of Fresh Cut Flowers
- C.Role of Respiration
- D.Most Important Aspect of Flower Care
- E.Need for Cleanwater
- F.Ways of Stopping Respiration
24
Paragraph 3________
- A.Control of Respiration
- B.Beauty of Fresh Cut Flowers
- C.Role of Respiration
- D.Most Important Aspect of Flower Care
- E.Need for Cleanwater
- F.Ways of Stopping Respiration
25
Paragraph 4________
- A.Control of Respiration
- B.Beauty of Fresh Cut Flowers
- C.Role of Respiration
- D.Most Important Aspect of Flower Care
- E.Need for Cleanwater
- F.Ways of Stopping Respiration
26
Paragraph 5________
- A.Control of Respiration
- B.Beauty of Fresh Cut Flowers
- C.Role of Respiration
- D.Most Important Aspect of Flower Care
- E.Need for Cleanwater
- F.Ways of Stopping Respiration
27
A few simple facts will help you keep cut flowers________.
- A.by keeping its original shape and color
- B.in the life of cut flowers
- C.to produce carbon dioxide
- D.for as long as possible
- E.by controlling temperature
- F.to replace the water and solution every day
28
Respiration plays a key role________.
- A.by keeping its original shape and color
- B.in the life of cut flowers
- C.to produce carbon dioxide
- D.for as long as possible
- E.by controlling temperature
- F.to replace the water and solution every day
29
The aging of cut flowers can be slowed down________.
- A.by keeping its original shape and color
- B.in the life of cut flowers
- C.to produce carbon dioxide
- D.for as long as possible
- E.by controlling temperature
- F.to replace the water and solution every day
30
Another important way to prolong the life of cut flowers is________.
- A.by keeping its original shape and color
- B.in the life of cut flowers
- C.to produce carbon dioxide
- D.for as long as possible
- E.by controlling temperature
- F.to replace the water and solution every day
A Ride in a Cable-car
A ride in a cable-car is one of the exciting and enjoyable experiences a child can have.In Switzerland,which is the home of the cable-car,it is used mostly to take tourists up the slope of a mountain,to a restaurant from which one can have a bird-eye view of the surrounding country, or to a top of a ski-run,from which,in winter,skiers glide down the snow covered the slope on skis.In Singapore,however,the cable-car takes one from the summit of a hill on the main island to a low hill on Sentosa,a resort island just off the southern coast.
The cable-car is really a carriage which hangs from a strong steel cable suspended in the air.It moves along the cable with other cars on pulleys,the wheels of which a re turned by electric mo-tors .The cars are painted in eye-catching colours and spaced at regular intervals.Each car can seat up six persons.After the passengers have entered a car,they are locked in from outside by an attendant,they have no control over the movement of the car.
Before long,the passengers get a breath-taking view through the glass windows of the modern city,the bustling harbour,and the several islands off the coast.The car is suspended so high in the air that slips on the sea look like small boats,and boats like toys.On a clear day,both the sky above and the sea below look beautifully blue.
In contrast to the fast-moving traffic on the ground,the cars in the air move in a leisurely manner,allowing passengers more than enough time to take in the scenery during the brief trip to the island of Sentosa.After a few hours on Sentosa,it will be time again to take a cable一car back to Mount Faber.The return journey is no less exciting than the outward trip.
A ride in a cable-car is one of the exciting and enjoyable experiences a child can have.In Switzerland,which is the home of the cable-car,it is used mostly to take tourists up the slope of a mountain,to a restaurant from which one can have a bird-eye view of the surrounding country, or to a top of a ski-run,from which,in winter,skiers glide down the snow covered the slope on skis.In Singapore,however,the cable-car takes one from the summit of a hill on the main island to a low hill on Sentosa,a resort island just off the southern coast.
The cable-car is really a carriage which hangs from a strong steel cable suspended in the air.It moves along the cable with other cars on pulleys,the wheels of which a re turned by electric mo-tors .The cars are painted in eye-catching colours and spaced at regular intervals.Each car can seat up six persons.After the passengers have entered a car,they are locked in from outside by an attendant,they have no control over the movement of the car.
Before long,the passengers get a breath-taking view through the glass windows of the modern city,the bustling harbour,and the several islands off the coast.The car is suspended so high in the air that slips on the sea look like small boats,and boats like toys.On a clear day,both the sky above and the sea below look beautifully blue.
In contrast to the fast-moving traffic on the ground,the cars in the air move in a leisurely manner,allowing passengers more than enough time to take in the scenery during the brief trip to the island of Sentosa.After a few hours on Sentosa,it will be time again to take a cable一car back to Mount Faber.The return journey is no less exciting than the outward trip.
31
The cable-car in Singapore．
- A.takes visitors up to a mountain restaurant
- B.takes skiers to the top of a ski-run
- C.takes visitors to Sentosa
- D.takes visitors to a high mountain
32
Which of the following about the cable-cars is true?
- A.The cars move along the steel cable.
- B.The cars are operated by a driver.
- C.The cars are controlled by the passengers.
- D.The cars move on wheels.
33
Passengers can get a breath-taking view when riding in a cable-car because________.
- A.the car is painted in eye-catching colours
- B.the car is suspended so high in the sky
- C.each car can seat up to six persons
- D.both the sky and the sea look beautifully blue
34
The short trip does not bother passengers who want a good view because________.
- A.the cars move slowly
- B.the cars move quickly
- C.the cars are suspended very high
- D.the cars have glass windows
35
The last sentence of the passage“The return journey is no less exciting than the outward trip”,means
- A.“The return trip is less boring than the outward ones.”
- B.“The return trip is more enjoyable than the outward ones.”
- C.“The return trip is as thrilling as the outward one”
- D.“Both the outward and the return trips are uninteresting.”
To Have and Have Not
It had been boring hanging about the hotel all afternoon.The road crew were playing a game with dollar notes.Folding them into small planes to see whose would fly the furthest.Having nothing better to do,I joined in and won five,and then took the opportunity to escape with my profit.Despite the evil-looking clouds,I had to get out for a while.
I headed for a shop on the other side of the street.Unlike the others,it didn't have a sign shouting its name and business,and instead of the usual impersonal modern lighting,there was an appealing glow inside.Strangely nothing was displayed in the window.Not put off by this,I went inside.
It took my breath away.I didn't know where to look,where to start.On one wall there hung three hand-stitched American quilts that were in such wonderful condition they might have been newly -made .I came across tin toys and antique furniture,and on the wall in front of me,a 1957 stratocaster guitar,also in excellent condition.A card pushed between the strings said $50.I ran my hand along a long shelf of records,reading their titles.And there was more...
"Can I help you?"She startled me.I hadn't even seen the woman behind the counter come in.The way she looked at me,so directly and with such power.It was a look of such intensity that for a moment I felt as if I were wrapped in some kind of magnetic or electrical field.I found it hard to take and almost turned away.But though it was uncomfortable.I was fascinated by the experi- ence of her looking straight into me,and by the feeling that I was neither a stranger,nor strange, to her.
Besides amusement her expression showed sympathy.It was impossible to tell her age.She reminded me faintly of my grandmother because,although her eyes were friendly.I could see that she was not a woman to fall out with .I spoke at last."I was just looking really",I said,though secretly wondering how much of the stuff I could cram into the bus.
The woman turned away and went at once towards a back room,indicating that I should follow her.But it in no way lived up to the first room.The light made me feel peculiar,too.It came from an oil lamp that was hung from the centre of the ceiling and created huge shadows over eve-rything.There were no rare electric guitars,no old necklaces,no hand-painted boxes with deli-cate flowers.It was also obvious that it must have taken years,decades,to collect so much rub-bish,so many old documents arid papers.
I noticed some old books,whose gold lettering had faded, making their titles impossible to read."they look interesting",I said,with some hesitation."To be able to understand that kind of writing you must first have had a similar experience",she said clearly.She noted the confused look on my face,but didn't add anything.
She reached up for a small book which she handed to me."This is the best book I can give you at the moment",she laughed."If you use it."I opened the book to find it full,or rather empty,with blank white pages,but paid her the few dollars she asked for it,becoming embar-rassed when I realised the notes were still folded into little paper planes.I put the book in my pocket,thanked her and left.
It had been boring hanging about the hotel all afternoon.The road crew were playing a game with dollar notes.Folding them into small planes to see whose would fly the furthest.Having nothing better to do,I joined in and won five,and then took the opportunity to escape with my profit.Despite the evil-looking clouds,I had to get out for a while.
I headed for a shop on the other side of the street.Unlike the others,it didn't have a sign shouting its name and business,and instead of the usual impersonal modern lighting,there was an appealing glow inside.Strangely nothing was displayed in the window.Not put off by this,I went inside.
It took my breath away.I didn't know where to look,where to start.On one wall there hung three hand-stitched American quilts that were in such wonderful condition they might have been newly -made .I came across tin toys and antique furniture,and on the wall in front of me,a 1957 stratocaster guitar,also in excellent condition.A card pushed between the strings said $50.I ran my hand along a long shelf of records,reading their titles.And there was more...
"Can I help you?"She startled me.I hadn't even seen the woman behind the counter come in.The way she looked at me,so directly and with such power.It was a look of such intensity that for a moment I felt as if I were wrapped in some kind of magnetic or electrical field.I found it hard to take and almost turned away.But though it was uncomfortable.I was fascinated by the experi- ence of her looking straight into me,and by the feeling that I was neither a stranger,nor strange, to her.
Besides amusement her expression showed sympathy.It was impossible to tell her age.She reminded me faintly of my grandmother because,although her eyes were friendly.I could see that she was not a woman to fall out with .I spoke at last."I was just looking really",I said,though secretly wondering how much of the stuff I could cram into the bus.
The woman turned away and went at once towards a back room,indicating that I should follow her.But it in no way lived up to the first room.The light made me feel peculiar,too.It came from an oil lamp that was hung from the centre of the ceiling and created huge shadows over eve-rything.There were no rare electric guitars,no old necklaces,no hand-painted boxes with deli-cate flowers.It was also obvious that it must have taken years,decades,to collect so much rub-bish,so many old documents arid papers.
I noticed some old books,whose gold lettering had faded, making their titles impossible to read."they look interesting",I said,with some hesitation."To be able to understand that kind of writing you must first have had a similar experience",she said clearly.She noted the confused look on my face,but didn't add anything.
She reached up for a small book which she handed to me."This is the best book I can give you at the moment",she laughed."If you use it."I opened the book to find it full,or rather empty,with blank white pages,but paid her the few dollars she asked for it,becoming embar-rassed when I realised the notes were still folded into little paper planes.I put the book in my pocket,thanked her and left.
36
The writer wanted to leave the hotel,why?
- A.To enjoy the good weather.
- B.To have a change of scene.
- C.To spend all his winnings.
- D.To get away from the crew.
37
What attracted the writer to the shop?
- A.The lack of a sign or name.
- B.The fact that it was nearby.
- C.The empty window display.
- D.The light coming from inside.
38
The writer found the stock in the front of the shop______.
- A.of good condition
- B.of good value
- C.difficult to get at
- D.badly displayed
39
What was unusual about the way the woman looked at him?
- A.It made him feel self-conscious.
- B.She was happy to stare at him.
- C.She seemed to know him well.
- D.It made him want to look away.
40
The writer disliked the back room because______.
- A.there was hardly anything in it
- B.she had ordered him to go there
- C.he saw nothing he really liked
- D.it was too dark to look around
Good Table Manners
Manners play an important part in making a favorable impression at the dinner table.Here are some general rules:
Napkin（餐巾）use
The meal begins when the host unfolds his or her napkin.This is your signal to do the same, so place your napkin on your lap.Unfold it completely if it is a small napkin,or in half,lengthwise （纵向地）, if it is a large dinner napkin.
If you need to leave the table during the meal,place your napkin on your chair as a signal to your server that you will be returning.Once the meal is over,place your napkin neatly on the table to the right of your dinner plate.Do not refold it.
Use a napkin only for your mouth.Never use it for your nose,face or forehead.
Use of utensils（餐具）
Start with the knife,fork or spoon furthest from your plate,and work your way in,using one utensil for each course.
If soup is served,remember to spoon away from yourself.This helps stop the drips.Do not put the entire soup spoon in your mouth .Instead,fill a soup spoon about 75 per cent with soup,and sip（吸饮）it from the side noiselessly.
After finishing dinner,place the knife and fork parallel to one another across the plate with the knife blade facing inward toward the plate.
Using your fingers
Here's a list of finger foods:sandwiches,cookies,small fruits or berries with stems,French fries and potato chips,and hamburgers.
Chew（咀嚼)with your mouth closed and don't make noise;don't talk with your mouth full.
Bread must be broken with your hands.It is never cut with a knife.
Don't pick something out of your teeth .Instead,excuse yourself to the bathroom.
If possible,try not to cough at the table.
Do not put your elbows（肘）on the table .In France,it is essential to have both hands above the table at the same time.
Do not put bones or anything else on the table.Things that are not eaten should be put on your plate.
Manners play an important part in making a favorable impression at the dinner table.Here are some general rules:
Napkin（餐巾）use
The meal begins when the host unfolds his or her napkin.This is your signal to do the same, so place your napkin on your lap.Unfold it completely if it is a small napkin,or in half,lengthwise （纵向地）, if it is a large dinner napkin.
If you need to leave the table during the meal,place your napkin on your chair as a signal to your server that you will be returning.Once the meal is over,place your napkin neatly on the table to the right of your dinner plate.Do not refold it.
Use a napkin only for your mouth.Never use it for your nose,face or forehead.
Use of utensils（餐具）
Start with the knife,fork or spoon furthest from your plate,and work your way in,using one utensil for each course.
If soup is served,remember to spoon away from yourself.This helps stop the drips.Do not put the entire soup spoon in your mouth .Instead,fill a soup spoon about 75 per cent with soup,and sip（吸饮）it from the side noiselessly.
After finishing dinner,place the knife and fork parallel to one another across the plate with the knife blade facing inward toward the plate.
Using your fingers
Here's a list of finger foods:sandwiches,cookies,small fruits or berries with stems,French fries and potato chips,and hamburgers.
Chew（咀嚼)with your mouth closed and don't make noise;don't talk with your mouth full.
Bread must be broken with your hands.It is never cut with a knife.
Don't pick something out of your teeth .Instead,excuse yourself to the bathroom.
If possible,try not to cough at the table.
Do not put your elbows（肘）on the table .In France,it is essential to have both hands above the table at the same time.
Do not put bones or anything else on the table.Things that are not eaten should be put on your plate.
41
Where is the napkin normally placed during the meal?
- A.On your chair.
- B.On the table.
- C.On your lap.
- D.On your plate.
42
The napkin is used only for______.
- A.your forehead
- B.your mouth
- C.your nose
- D.your face
43
Which utensil is used first?
- A.The knife.
- B.The fork.
- C.The spoon.
- D.The one furthest from the plate.
44
All of the following are finger foods except______.
- A.soup
- B.sandwiches
- C.cookies
- D.hamburgers
45
Which of the following shows good table manners?
- A.Talking with your mouth full.
- B.Putting bones on your plate.
- C.Putting your elbows on the table.
- D.Chewing with your month open.
Smartphone Customers Up for Grab
About 10 years ago I met an advertising executive in New York who explained the difficulty of advertising a new brand of deodorant（除臭剂）to consumers.“ Most people never change their deodorant.”I remember him saying,“They pick one brand when they are young,and stick with it for a long,long time .If it works,why switch?”
_________(46)Once they have picked a type of phone,whether it's Apple iOS,Google An-droid or something else,it's difficult,and often expensive,to switch.Consumers become comforta-ble with the interface and design of the phone and the apps they have purchased on that platform.
_________(47)
That is why the race to pull in smartphone buyers is going to be especially severe over the next 18 to 24 months._________(48)there are still hundreds or millions of mobile phone owners around the world who have yet to move from a standard mobile or feature phone to its smarter, more intelligent big brother:the smartphone.
Yet the change is happening at a much quicker pace than techinology analysts and companies originally theorized.A report issued this week by Nielsen,the market research firm,found that among Americans_________(49)55 percent opted for a smartphone.This is up from 34 percent a year ago.
At this point,who will lead that market is not up for debate.Android has been growing at a pace no one could have imagined,even Google .The company said this week that it now activates more than 500,000 Android devices each day.
Mr.Llamas said Apple,which changed the smartphone game in 2007 when it introduced the iPhone,potentially has a ceiling with consumers as its mobile phone is often more expensive than those of its competitors.
Although millions of customers flock to Apple products for their beauty,simplicity and power-ful brand,many can't afford a new iPhone.This could change_________(50)as some analysts expect.“Right now the iPhone only comes in one flavor;it's not like other Apple products like the iPod where there are several different sizes,shapes and prices,”Mr.Llamas said.
About 10 years ago I met an advertising executive in New York who explained the difficulty of advertising a new brand of deodorant（除臭剂）to consumers.“ Most people never change their deodorant.”I remember him saying,“They pick one brand when they are young,and stick with it for a long,long time .If it works,why switch?”
_________(46)Once they have picked a type of phone,whether it's Apple iOS,Google An-droid or something else,it's difficult,and often expensive,to switch.Consumers become comforta-ble with the interface and design of the phone and the apps they have purchased on that platform.
_________(47)
That is why the race to pull in smartphone buyers is going to be especially severe over the next 18 to 24 months._________(48)there are still hundreds or millions of mobile phone owners around the world who have yet to move from a standard mobile or feature phone to its smarter, more intelligent big brother:the smartphone.
Yet the change is happening at a much quicker pace than techinology analysts and companies originally theorized.A report issued this week by Nielsen,the market research firm,found that among Americans_________(49)55 percent opted for a smartphone.This is up from 34 percent a year ago.
At this point,who will lead that market is not up for debate.Android has been growing at a pace no one could have imagined,even Google .The company said this week that it now activates more than 500,000 Android devices each day.
Mr.Llamas said Apple,which changed the smartphone game in 2007 when it introduced the iPhone,potentially has a ceiling with consumers as its mobile phone is often more expensive than those of its competitors.
Although millions of customers flock to Apple products for their beauty,simplicity and power-ful brand,many can't afford a new iPhone.This could change_________(50)as some analysts expect.“Right now the iPhone only comes in one flavor;it's not like other Apple products like the iPod where there are several different sizes,shapes and prices,”Mr.Llamas said.
46
_________(46)
- A.Although it may seem that everyone owns a smartphone these days.
- B.If Apple offers a less expensive model of the iPhone later this year.
- C.The same theory can be applied to customers who are making the switch to smartphones today.
- D.Who purchased a new mobile phone in the last three months.
- E.The smartphone race is still raging.
- F.If it works,why switch?
47
_________(47)
- A.Although it may seem that everyone owns a smartphone these days.
- B.If Apple offers a less expensive model of the iPhone later this year.
- C.The same theory can be applied to customers who are making the switch to smartphones today.
- D.Who purchased a new mobile phone in the last three months.
- E.The smartphone race is still raging.
- F.If it works,why switch?
48
_________(48)
- A.Although it may seem that everyone owns a smartphone these days.
- B.If Apple offers a less expensive model of the iPhone later this year.
- C.The same theory can be applied to customers who are making the switch to smartphones today.
- D.Who purchased a new mobile phone in the last three months.
- E.The smartphone race is still raging.
- F.If it works,why switch?
49
_________(49)
- A.Although it may seem that everyone owns a smartphone these days.
- B.If Apple offers a less expensive model of the iPhone later this year.
- C.The same theory can be applied to customers who are making the switch to smartphones today.
- D.Who purchased a new mobile phone in the last three months.
- E.The smartphone race is still raging.
- F.If it works,why switch?
50
_________(50)
- A.Although it may seem that everyone owns a smartphone these days.
- B.If Apple offers a less expensive model of the iPhone later this year.
- C.The same theory can be applied to customers who are making the switch to smartphones today.
- D.Who purchased a new mobile phone in the last three months.
- E.The smartphone race is still raging.
- F.If it works,why switch?
Federal Deposit Insurance Corporation
Before 1933,and particularly during the period 1929—1933,bank failures were not uncom-mon.________(51)a bank overextended itself in creating credit or if several of its important loans could not be________(52),depositors in the bank would frequently become panicky and begin to make large withdrawals.________(53)the bank had only a small number of its deposits backed by currency,the bank would soon be unable to meet withdrawals,and most depositors ________(54)their money.Most frequently a bank merely needed time to improve its cash posi- tion by________(55)some of its loans and not making additional ones.In 1933,the number of bank failures________(56)a peak,forcing the federal government to intervene and ________(57)the banks temporarily.To help restore the public's confidence________(58) banks and strengthen the banking community,Congress passed legislation setting up the Federal Deposit Insurance Corporation.________(59)corporation,an agency of the federal government, now insures over 90 percent of all mutual savings and commercial bank deposits for________(60) $100,000 per deposit.The FDIC has________(61)its insurance fund by charging member in-stitutions one-twelfth of 1 percent of their total deposits.
As a result of the protection provided by the FDIC and through other kinds of supervision, bank failures have been________(62)to a few isolated instances .When deposits are federally insured,people________(63)rush to withdraw their money if they________(64)the financial condition of their bank .The delay gives the banks the necessary time to adjust their cash credit balance,and this action helps to reduce the________(65)of bankruptcy.
Before 1933,and particularly during the period 1929—1933,bank failures were not uncom-mon.________(51)a bank overextended itself in creating credit or if several of its important loans could not be________(52),depositors in the bank would frequently become panicky and begin to make large withdrawals.________(53)the bank had only a small number of its deposits backed by currency,the bank would soon be unable to meet withdrawals,and most depositors ________(54)their money.Most frequently a bank merely needed time to improve its cash posi- tion by________(55)some of its loans and not making additional ones.In 1933,the number of bank failures________(56)a peak,forcing the federal government to intervene and ________(57)the banks temporarily.To help restore the public's confidence________(58) banks and strengthen the banking community,Congress passed legislation setting up the Federal Deposit Insurance Corporation.________(59)corporation,an agency of the federal government, now insures over 90 percent of all mutual savings and commercial bank deposits for________(60) $100,000 per deposit.The FDIC has________(61)its insurance fund by charging member in-stitutions one-twelfth of 1 percent of their total deposits.
As a result of the protection provided by the FDIC and through other kinds of supervision, bank failures have been________(62)to a few isolated instances .When deposits are federally insured,people________(63)rush to withdraw their money if they________(64)the financial condition of their bank .The delay gives the banks the necessary time to adjust their cash credit balance,and this action helps to reduce the________(65)of bankruptcy.
51
_________51
- A.Although
- B.Even if
- C.If
- D.Because
52
_________52
- A.repaid
- B.deposited
- C.found
- D.saved
53
_________53
- A.Because
- B.Because of
- C.As a result
- D.Considering
54
_________54
- A.lost
- B.had lost
- C.will lose
- D.would lose
55
_________55
- A.calling on
- B.calling for
- C.calling off
- D.calling in
56
_________56
- A.fell from
- B.reached
- C.climbed up
- D.arrived
57
_________57
- A.closed
- B.closing
- C.close
- D.has closed
58
_________58
- A.to
- B.in
- C.of
- D.into
59
_________59
- A.For the
- B.This
- C.As a
- D.A
60
_________60
- A.up to
- B.as much
- C.as many as
- D.equal
61
_________61
- A.built up
- B.build up
- C.been built
- D.build
62
_________62
- A.growing
- B.increased
- C.reduced
- D.disappeared
63
_________63
- A.no
- B.any more
- C.no longer
- D.not
64
_________64
- A.become concerned about
- B.become concerned with
- C.become concerned in
- D.concern
65
_________65
- A.likely
- B.possibility
- C.possibly
- D.opportunity
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